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The market value of China's casual snacks will reach 3 trillion yuan in 2020! See how this creative packaging can occupy the C position?

来源:CPRJ中国塑料橡胶 阅读量:17741 2019-12-25 08:53:20 Source: CPRJ China Plastics & Rubber Reads: 17741

[ Plastic Machinery Network Technology Innovation ] According to the "Snack Industry Development Report under Consumption Upgrade" issued by the Ministry of Commerce, China's snack industry has developed extremely rapidly. From 2006 to 2016, the total output value of the snack industry increased from 424.306 billion yuan to 2215.64 billion yuan. , With a growth rate of 422.51% and a compound annual growth rate of 17.98%. According to data forecasts, the size of the entire leisure snack market will reach 3 trillion yuan in 2020.
With the upgrading of consumption and the active upgrading of leisure snacks, food manufacturers continue to pursue the added value of products based on taste, which has become the choice of enterprises seeking differentiated products. The differentiation of product packaging is exactly the secret to helping companies achieve their C-bit debut.
User-friendly: Close to the needs of users, meticulous and convenient
According to a trend report for the packaging of the food and beverage industry, 91% of consumers believe that in addition to appearance and protection, packaging convenience is also an important aspect of packaging design; 79% of consumers said that they are willing to improve product convenience Pay more for high-tech packaging.
In this regard, Amcor's E-Close® packaging is a typical example. E-Close® packaging is easy to open and reusable. For products that cannot be used all at once, they can be used multiple times and multiple days. The product can be resealed more than 10 times. Compared with the old method of clamping with clips, E-Close® can be sealed at any time and is easy to carry. This not only effectively solves the problem that consumers often encounter when tasting snack foods-"What to do if you ca n’t finish eating ? "And greatly improved the user experience.
In addition, the design of the opening on the E-Close® also enhances the sharing attributes of the product. At a time when consumers are paying more and more attention to emotional communication, "sharing is happiness", E-Close® unveils and seals the process, bringing users an interesting sense of experience and a sense of incorporation, with both convenience and fun .
Safety: Food grade guarantees food safety
The packaging design similar to E-Close® is not new in the market. In the past, it was mainly used in wet tissue products, but in the field of food packaging. Amcor innovatively applied the packaging design ideas of home care to food. In addition to solving the difficult problem for consumers to save after opening snack foods, there are also many "things you don't know" hidden behind.
For example, compared to the ordinary glue used in the repeated sealing of wet paper towels, E-Close® uses food-grade glue in the opening, which fully complies with relevant national regulations and consumers can rest assured that they can eat the product.
Extended shelf life: reliable barrier properties help extend product shelf life
Professional testing has proven that E-Close® excels in packaging barrier properties and barrier properties after easy-release labels are opened. Packaging barrier performance is: OTR≤1.0cc / (㎡ • 24h), WVTR≤0.5g / (㎡ • 24h). Experiments show that after opening the product with the E-Close® label, the product is sealed again. After 3 days, the peanuts in the product still maintain a good crispy taste, which can greatly extend the life of the opened package.
In 2019, Amcor's first E-Close® product commercial order, "Huang Feihong" peanut nitrogen-filled packaging, was officially launched. This package does not require any adjustment of the customer's FFS equipment, and can achieve the functions of easy opening and repeated sealing, and it can ensure that the taste of peanuts is still crisp and crisp after opening the package for 3 days.

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