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Pay attention to brand management Busy business expansion in 2019

来源:塑料机械网整理发布 阅读量:35277 2019-12-28 14:02:37 Source: Plastic Machinery Network Finishing Release Views: 35277

[ Plastic Machinery Network Editor's Perspective ] In 2019, companies from almost all walks of life are busy with brand management, expansion, research and development of new technology products, etc. to increase global business scope, enhance corporate brand influence, and respond to increasing market competition. . As the atmosphere in 2020 is getting closer and closer, let us review what major innovations have been experienced by intelligent manufacturing (including plastic machinery) companies in the coming year of 2019.
Qingdao Intelligent Unmanned System Innovation Institute established
On the morning of December 25, 2019, the unveiling ceremony of the Qingdao Intelligent Unmanned System Innovation Research Institute jointly established by the Qingdao West Coast New Area Management Committee, Shenyang Xinsong Robot Automation Co., Ltd. and Shandong University of Science and Technology was held in Huangdao District, Qingdao. .
This project aims to implement the development strategy of strengthening the country with science and technology, promote the construction of major projects for the conversion of old and new kinetic energy in Shandong Province, accelerate the cultivation of the intelligent unmanned system industrial cluster on the west coast of Qingdao, and demonstrate its role in the implementation of major projects for the conversion of old and new kinetic energy in Shandong Province.
TSRC Global Research Center opens in Shanghai
On October 15, 2019, TSRC announced the grand opening of the TSRC Global Research Center in Shanghai; it is located in a wholly-owned subsidiary of TSRC (Shanghai) Industrial Co., Ltd.
The establishment of the TSRC Global Research Center in Shanghai is mainly aimed at accelerating the development and cooperation of elastomers and compounding customers in downstream applications, such as high-end medical grade materials and specialty films. TSRC Global Research Center has advanced machines and high-tech equipment. In addition to being able to independently produce prototypes of compounded ingredients and composite films and test their characteristics, it can exclusively assist customers in the development of new applications.
According to Lin Yongqiang, senior deputy general manager of TSRC's advanced materials business group, Global Application Research Center can combine its own high-quality materials and customers' excellent market insights to quickly and flexibly provide solutions and products to create new value for customers.
Grand opening of Chongqing Fanuc Robotics Co., Ltd.
On September 26, 2019, the opening ceremony of FANUC Robotics Chongqing Technology Center and the exhibition of new products and technologies were held in the Water and Soil Park of Liangjiang New District, Chongqing.
In order to adapt to the expanding scale of development and further enhance the ability to serve the western China market, Shanghai Fanuc Robotics Co., Ltd. cooperates with Chongqing Beibei District and Liangjiang New District to build a new factory in Liangjiang New District and establish a wholly-owned subsidiary—— Chongqing Fanuc Robotics Co., Ltd. The newly established Chongqing Fanuc Robotics Co., Ltd. covers an area of 30 acres with a total investment of 100 million yuan. The new company will integrate the design, integration, sales, and technical services of robotic systems and intelligent mechanical systems, which will spur the development and upgrade of the intelligent manufacturing industry in the western region.
LANXESS Changzhou opens new plant
On September 25, 2019, special chemical company LANXESS held the opening ceremony of a new high-performance material plant in Changzhou, China.
The new Lanxess Changzhou high-performance material factory is located in Donggang District, Changzhou City, with a total planned area of more than 50,000 square meters. The first phase of the new factory covers an area of more than 8,000 square meters with an investment of about 20 million Euros. Performance materials, the new plant capacity of 25,000 tons, plus the Wuxi plant capacity of 60,000 tons, the total capacity reached 85,000 tons.
Total Corbion PLA opens 75,000-ton PLA plant
Total Corbion PLA held an opening ceremony for its bioplastics plant with an annual capacity of 75,000 tons of PLA on September 9, 2019. The new plant in Rayong, Thailand, increased Total Corbion PLA's multi-purpose biopolymer capacity by 50%.
PLA bioplastics are produced from bio-based materials, can be biodegraded, can provide a variety of environmentally friendly after-use solutions, and contribute to the development of circular economy.
Chen Hsong Group Announces Establishment of German Branch
In July 2019, Chen Hsong Group announced that it established a subsidiary, Chen HSONG Germany GmbH in Kempen, Germany, in order to better serve the German market and better serve local customers. Standard injection molding machine and special injection molding machine products and injection solutions.
Chen Hsong Group's Chen Hsong Europe branch in the Netherlands is the headquarters of the group serving the entire European region. The newly established Chen Hsong Germany is a wholly-owned subsidiary of Chen Hsong Europe. With the strong support of the group headquarters and Chen Hsong Europe, Xiong Germany can provide local customers with a full range of advanced injection molding machine products and services from 20 tons to 6,500 tons.
Jinwei Machinery Overseas Branch Opens Bkwell Dwell Jwell's Thailand Office
On June 21, 2019, Chairman Zhu Wenwei led a delegation of the China Plastics Association to inspect the Thai branch of BKwell Dwell Jwell Company, the overseas branch of Jinwei Machinery, and attended the company's opening ceremony. Also participating in the opening and unveiling ceremony were Zheng Zhiwei, President of the Thai Plastics Enterprise Association, Wang Zhanjie, Deputy Chairman and Secretary General of the China Plastics Association, Sun Dongquan, Deputy Secretary General and Director of the Exhibition Department, He Haichao, Chairman of Jinwei Machinery, and Chairman of Swiss Mag Ueli Thuering et al.
Also participating in the opening and unveiling ceremony were Zheng Zhiwei, President of the Thai Plastics Enterprise Association, Wang Zhanjie, Deputy Chairman and Secretary General of the China Plastics Association, Sun Dongquan, Deputy Secretary General and Director of the Exhibition Department, He Haichao, Chairman of Jinwei Machinery, and Chairman of Swiss Mag Ueli Thuering et al.
Absolute Haitian Grand Opening of South Carolina Plant
On May 30, 2019, Absolute Haitian, Haitian International's sales and service partner in the United States and Canada, held a grand new plant opening ceremony in South Carolina, USA, and held a factory open day event. Leaders of the American Plastics Industry Association, local government officials, customers and suppliers gathered with representatives of Haitian International Management and Absolute Haitian employees to celebrate the completion of the new plant.
Mr. Zhang Jianming, President of Haitian International, said that the completion of the new South Carolina plant in the United States will promote deeper exchanges and cooperation between Haitian and Absolute Haitian. He hopes that the two parties will work closely together to continue to improve sales and service levels in order to further expand And the Canadian market.
Izumi Vietnam subsidiary officially opens
On May 9, 2019, Vietnam Yizumi Machinery Co., Ltd. (hereinafter referred to as "Vizmin Yizumi") held the opening ceremony and the first open day. The invited guests gathered together to witness this industry event.
In the wave of globalization, Yizumi is based in China and looks at the world. In addition to China's three production bases, it has established production bases in the United States and India, parts centers in Europe, R & D centers in Germany, and global Sales and service outlets have been set up in more than 60 countries and regions. The successful opening of the Vietnamese subsidiary is another milestone in Yizumi's steady globalization strategy, which will definitely create a better and more customer experience for users in Vietnam.
Facing the coming year of 2020, a new year of opportunities and challenges, what new trends will the companies have? Let's always look forward to it!

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The international plastic (machinery) market still has room to rise. Enterprises need to be active
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